Words Matter
It is amazing the difference a single word can make. When I was on the staff at The Journey Church in NYC, we offered a free gift (often a book or resource with a card inside with some invitations for next steps) to our first-time guests at each worship gathering. We tracked everything there, and our goal was that each first-time guest would pick up a free gift. In fact, we were more than ok with it if the number of gifts we gave exceeded the number of first-time guests we counted that day. It was pretty easy to [...]